Strategies
G2000 put in a lot of effort in their visual merchandising to attract customers, at the same time differentiate themselves from other competitors near them. Also, G2000 invest in workshops for their staff during every lauch of every new collection or new season, to educate them on how to display the items and how to do mix and match of the different outfits to create different looks.
Their displays are also changed from time to time to create a new atmosphere and mood, creating positive mindset in customer will also result in drawing more potential customers into the store to purchase their products.
Category captain:
Large amount of space (2 way stand
and shirt wall) is given and allocated to
display the men formal and casual tops
in both fitting because they are the top
selling items in the store, and is one of
the main attraction of the store.
Another category that is dominant in
G2000 is their women collection, with
the top selling items like the casual and
formal pants being most popular.
