Feature Areas @ Friday 8 July 2011

Entrances and windows
Signage are placed on alu poles (metal stand) at the entrance of the store to highlight on-going
promotions as well as membership to attract and notify customers as they enters the store. 

Other than plainly mannequins, G2000 made use of accessories, special lightings and other
appropriate props in their window displays at the entrance to highlight latest collections. It
creates a special theme to go along with the type of apparels on the mannequins, that will
draws customer from outside the store into the store, generating customer flow in the store.

Freestanding displays
Freestanding displays in the store such as mannequins and the fixtures also adds to the
shopping pleasure in G2000. They are carefully designed and placed in the store to increase
customers' curiousity about G2000's apparels and trigger them to try out the products.
Mannequins - 
Latest collection are wore onto the mannequins to notify customer about newarrivals. They
are decorated not only with the clothings, but with accessories such as bangles, necklaces,
bags and shoes. Being decorated as a whole package, G2000 aims to cross sell and up sell at
the same time as customers might want to purchase more than one item from those featured
on the mannequin to achieve the finished look.


Fixtures and racks -
They are properly coordinated for easy mix and match. For example, G2000 will not hang
mainly all tops on a single rack. Instead, pairing bottoms and outwears will be hang together
with the top. This way, customers might consider the pairing items as well with the top.

Counters/checkout area
With 2 cashier counters in the store, G2000 will be able to handle the huge crowd during
peak periods and weekend where there is crowd in the store. With one locating in the middle
of the store, customer can easily locate it without a hassle.

Signages are placed near and on the cashiering area to allow customers to browse through
while queuing to make payment. Membership infomation and promotional information are
also place near the cashier counters to notify those customers making payment about
on-going promotions or to encourage them to spend more in order to be eligible for the
membership.
Promotional aisles
Promotional items are placed on pause points, program tables and BBQ tables to highlight
exciting offers from the store. These are usually placed near to the store entrance. G2000 wll
be able to attract both customer coming in and going out of the store, as it is a prime location
where customers notice them easily. 


Pause points - They are the areas designed to place promotional items to attract the
customer when the enter or before they leave the store. They delibrately stops customers
and pause customers to have a second look of the items featured on these pause point, hoping
to trigger them to try on the items and even make purchases.


Walls
G2000 tries not to waste a single space in their retail store by better utilising them to keep
stocks and for displays. Stocks are hidden behind wall mirrors for conveniece sake as well as
to keep excess stocks from the store room. Salesperson will be able to reach out for the items
without travelling all the way into the store room to search for a particular item, especially for
the more popular items.

Also, G2000 make full use of its display walls by showcasing a wide range of products such as
ties, shoes, scarf together with the main item (i.e. apparel), displaying more choices for the
customers. G2000 make use of 2-way stands, saving space an make room for more apparels
and displayig more products at the same time.

Fitting rooms
Adjustable mirrors are installed in the fitting rooms to allow customers who are trying the
clothings to have a view of the outfit in different angles. This is only available in the G2000
ION and G2000 is planning to implement this multi-angle adjustable mirror into more outlets
in Singapore.