Store Layout & Design @ Friday 8 July 2011
Store layout
They establishes a pin-ball layout, with no particular format they follow, aims to provide a comfortable and easy-to-navigate for all customers to browse through all their products without finding it a hassel. The fixtures and items are arranged neatly according collections, colours and sizes of the apparels to ensure an orderly manner within the free-form format. Display tables, 2 way stands, display walls are used to layout the items to showcase the latest offerings to their customers. Fixtures and merchandise are grouped into free-flowing patterns which ensures customers and salesperson to locate and find the exact product easily.
Store Design
1. Signage and graphics
G2000 make use big and clear signages to catch the eye of customers in the store. They use mainly words to express their message, and use little pictures as they might divert the attention of the customers to focus on the graphics instead of the message they trying to bring across.
Signages are displayed at eye level to capture attention of customers walking pass them. Signage are placed on different spots in the store such as on the table displays, 2 way stands to highlight on-going promotions to the customers.
Promotional signage are placed at the cashier point and the entrance to attract customer's desire to purchase more and to encourage passer-bys to drop into the store to check out their promotios or new collection and items.
2. Ambience
G2000 has a huge entrance door to create the welcoming feel to customers. They make use of unique lightings (i.e. yellow lights) to create a warmth atmosphere. Stronger lightings are placed at the main entrance and behind racks featuring featured items that will grab the attention of the customers. Smoothing music is played to create a light mood and allows customers to browse and shop through the store comfortably.
They establishes a pin-ball layout, with no particular format they follow, aims to provide a comfortable and easy-to-navigate for all customers to browse through all their products without finding it a hassel. The fixtures and items are arranged neatly according collections, colours and sizes of the apparels to ensure an orderly manner within the free-form format. Display tables, 2 way stands, display walls are used to layout the items to showcase the latest offerings to their customers. Fixtures and merchandise are grouped into free-flowing patterns which ensures customers and salesperson to locate and find the exact product easily.
G2000 make use big and clear signages to catch the eye of customers in the store. They use mainly words to express their message, and use little pictures as they might divert the attention of the customers to focus on the graphics instead of the message they trying to bring across. 