INTRODUCTION
G2000 (Generation 2000) was founded in 1980 by a Hong Kong business man, Mr Michael Tien. With its first label introduced in 1985, G2000 has positioned itself as a specialty clothing chain ever since in the highly competitive retailing world.
Differentiating themselves among other similar competitive brands in the market, G2000 offers the savvy executive's choice, with sharp cuts and trendy designs that take business to a personal level. It has a versatile range of smart work wear that combines tailored elegance with sharp styling, and of smart essentials that are comfortably affordable.
With its first store launcehed in Singapore in 1990, G2000 has been serving the sartiorial needs of Singaporeans for more than 20 years and has now over 27 stores around the island.
VARIETY
Challenges faced by G2000 in the competitive changing retail environment -
1. Competitors
G2000 have to compete in the intensive competition along with its competitors such as Goldion, Crocodile, Zara and Armani Exchange. G2000 have to constantly launch new collection and promotion to attract customers to keep up with the aggressive competition. To differentiate themselves from competitors, G2000 values customers and one of their strong selling points is their customer relationship. To ensure that quality service is practiced by every staff, every single staff has to go through a series of customer service workshop and product knowledge workshop.
2. Online retailing
Apart from that, G2000 also faces challenges from online retailing. They must constantly maintain their G2000website and keep thier Facebook page updated on their latest promotions and new launching of collection as there is an increasing trend of more people in touch with these online media as compared to other means such as television or outdoor posters. With more than 10 thousand fans "liking" their Facebook page, G2000 continues to share their latest promotions and treats through this platform to engage more young customers.
