Retail Store Strategy @ Friday 8 July 2011

Target Market
G2000's products are mainly formal clothing and accessories. They provide offices wear with a hint of tailored elegance to those who seeks fashion within formal apparels. G2000 focuses and targets mainly on the working population as well as the young population of both genders.

Retail Format
G2000 operates in a departmental store format. They establishes a pin-ball layout, with no particular format they follow, aims to provide a comfortable and easy-to-navigate for all customers to browse through all their products without finding it a hassel. The fixtures and items are arranged neatly according collections, colours and sizes of the apparels to ensure an orderly manner within the free-form format. Customers and salesperson will be able to locate and find the exact product easily.

Sustainable Competitive Advantage
1. Promotions  
Regular in-store promotions such as the Student Exclusive Membership Program and storewide promotion of 20% discount with purchase of 2 items and 30% discount with purchase of 3 itemand above, to attract and encourage customers to purchase as much as possible. This is also their strategy to increase the store's sales.


2. Price 
Items are prices at reasonable and affordable range. A middle income customer could easily afford the items at G2000. They are also value for money for its superior quality and promotions as well.

3. Location
G2000 has more than 27 outlets over Singapore including G2000 Men, G2000 Women and G2000 sales outlets in various heartland malls and shipping centers easily reached and located by all.